Choose the right shape
Most of the times, complicated shapes are the worst option. Their tricky aspect can lead you to the wrong path and express things in a negative way.
As a matter of fact, simple geometric shapes can form together the perfect picture.
As you can see in the picture, the combination of triangles can form a very elegant and/or efficient logo for a company, business or school.
The main aspect to keep in mind is to combine the shapes simply and correctly, not excessively.
2. Use appropriate colours
Keep in mind the area of interest. Colours not only make beautiful and attractive the product, they also capture attention, stir up feelings and they increase the level of perception. If the product is meant to be presented to other institutions, use red and blue – red inspires confidence, and blue lets your audience feel that you are trustworthy.
If a magazine has as main readers children, use bright and childish colours as they are yellow, green and orange.
The colours can define the reader’s intention and influence the emotional state. Therefore, red colour can demand actions and directs readers’ attention to certain aspects, green indicates decision making, blue denotes credibility and honesty, indigo conveys emotions.
You can read more about the colours HERE.
3. Pay attention to the font size
Words reflect the main ideas and the way they represent you indirectly. The straight fonts will show your professionalism, while the curved ones will reflect a childish style.
It is very important to keep it simple and not to use more than two fonts in your design, one for the header and another for the rest of the content. Straight fonts reflect a professional look and the curved ones, a childish look.
4. Keep a balance
Contrasts highlight the design. Although this implies colours, fonts, spaces, the best way to use it remains the colour. If you are novice in this area, you can use a colour-wheel.
Pay attention to the visual heaviness of the contrasts. Never too much.
5. Use the right scale
Small things offer a professional aspect to your project.
As an example, in an article or a book, titles are big and short because they are meant to get the attention of the reader, and the subtitles are smaller and written with a comfortable font, for a quick view.
Another example are the objects inserted in documents or websites – if they are too small or too big, they will transmit the feeling of disproportion and/or instability.
6. Maintain a balanced FRAME
To keep a certain order, you must align the texts and objects in a simple and elegant manner.
You can use lines to separate certain paragraphs or texts, so the reader could observe much easier the text or image.
This aspect specially applies to informative content and/or posts. Keep the design balanced and fluent, considering the symmetry.
7. Textures and models
The best choice for the background of the website and/or is the white colour because the words are easier to read, but sometimes, other colours are better, and this fact depends of the approached theme.
On a white background you can use many colours for the text, except yellow and similar colour shades.
On dark backgrounds, bright colours look good.
The aspect of the background influence very much the visual impact.
8. Visual concept
This concept is the most important step behind the design process.
An appropriate approach can be the usage of images to complete the subject and can strengthen the story.
Don’t be afraid to leave empty space to avoid a chocking and crowded design. These spaces will considerably improve your design.
You can use lines to create a pleasant structure and to make the first impact be impressive.
Human usually associate objects like a group with similar characteristics, dimension or colour. An example are the links from the Internet pages. The underlined blue words indicate the fact that the path they offer is related to the content. The reader associates the blue words with the content. As shown in the picture, the primary human instinct is to group the shapes in this manner
The human instinct is to watch a line or a path until we get to its final. The theory explains that each thing or situation needs continuation and a result.
Proximity uses the arrangement process of the elements, in order to create an associative link between them. The similarity characteristic will determine us to perceive them as a single object.
This principle is about making everything easier. In the image, the components are easily perceived as an individual, then, as a whole. The closure combines parts, fill gaps in a way which make the reader perceive the entire shape, not its parts particularly.
Figure/ground refers to the link between the positive elements in a negative space. Instinctively, people will observe the “hidden” elements after they separate the shape of the background.
Symmetry give the feeling of order. The human nature is always seeking for order in any chaotic aspect. The principle highlights the fact that we will always try to arrange symmetrically the elements of a composition.
This is one of the most popular free programs. The main principle of work is drag and drop, fact that emphasizes its simplicity.
Equipped with professional layouts, it has a lot of fonts, free icons, shapes and elements easy to use. With its help, you can create images, infographics, posters, invitations presentations and social media graphics.
But, one of its most important features remains the creation and facilitation of printed and/or virtual books and/magazines.
- the final design has organized templates by type and size;
- it is simple and free to use;
- the images and created documents load fast enough and work properly online;
- files can be exported in JPG, PNG, PDF.
- the dimension of an image can be established or modified only in the beginning;
- the created document can have only 15 pages maximum;
- there are few pre-made templates sizes;
- it is impossible to move pieces from one design to another;
It is an online design tool which help you to create professional designs and projects, even if you don’t have the right skills to do this. Although it has many features, it’s not the perfect tool for everyone.
Some might find it easy to use, and others too superficial.
However, it might be perfect to create the required materials in schools.
From the wide range of products, the most often used products are the posters, flyers, animations, images, magazines, stories, presentations, postcards and you can even add stickers to your content.
- free design templates and elements;
- various design tools integrated in it;
- easy resize of the image;
- it has an inside editor;
- video templates available;
- you can easily add animations to your content.
- confusing membership options;
- slow speed in animation export.
It is a free desktop publisher and an open source program.
Although at first sight it seems to be a little bit complicated, in fact it is quite easy to use.
You can create many documents, such as magazines, flyers, brochures, business cards.
It is flexible and compatible with Windows desktop, Linux/UNIX, OS/2 Warp 4/eComStation and Mac OS X.
- it has efficient results;
- modern look and friendly interface;
- professional publishing features – colour separation, ICC colour management, CMYK colour support;
- you can create PDF files.
- lack of “spell check”;
- lack of elegance during the switch of fonts;
- help resources delayed.
Funded by the Erasmus+ Program of the European Union
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.